You’ve got to hand it to Apple. The Cupertino company has unleashed some clever music-based marketing campaigns over the years – but this one might end up being its most powerful yet. Admittedly, Apple’s not actually behind it – that credit goes to Spotify and Amazon. But an industry-wide wave...
“I would say if you’re a drama queen, knock yourselves out – it’s going to be a great show…” Spotify CFO Barry McCarthy has never been more right. Speaking at at Goldman Sachs’ Communacopia conference in September last year, the ex-Netflix exec smiled his way through a grilling about increasing...
The MBW Review offers our take on some of the music biz’s biggest recent goings-on. This time, MBW crunches the latest numbers from the major record companies to see how Universal, Sony and Warner performed in the calendar year of 2018. The MBW Review is supported by Instrumental. Across the...
In many ways, Spotify enjoyed a spectacular end to 2018. The company finished the year with its first ever quarterly operating profit – €94m ($107 million) — something that challenged many of the long-term naysayers about its business model. In addition, amid its year-end financial-results announcement, Spotify confirmed that it...
The music business doesn’t do certainties. This capriciousness, of course, is one of the things that makes it so beguiling. Three minutes of songwriting inspiration; an influential new fan; an out-of-the-blue pop-culture hook-up — they can all instantly rocket a song, or a star, into the consciousness of millions. Yet...